Countries such as the Republic of Colombia (.co), the Island of Tuvalu (.tv), the Island of Samoa (.ws), the Cocos (Keeling) Islands (.cc), the Republic of Cameroon (.cm) have monetized their Internet country code Top-Level Domains (ccTLD) to generate millions of dollars for their economic and infrastructure development.
For years, Tuvalu used the revenue from its .tv ccTLD to build schools, roads, and hospitals, as well as to finance their membership application to the United Nations.
And Namibia, the country is sitting on gold with its ccTLD .NA.
In the US, banks such as PNC, NA; Chase, NA; Citibank, NA, etc., use the abbreviation “NA” which stands for “National Association” to indicate that the bank is national. Similarly, Namibia’s Internet country code Top-Level Domain (ccTLD) .NA domain names could be developed and branded as “National” to indicate “national” for anything, and can be made available for registration globally through companies commonly referred to as accredited registrars, such as GoDaddy.com, Network Solutions, and eNom. So that any company, organization, or entrepreneur can register and use a .NA domain for their online branding needs, such as “iway.na” (already in use), unam.na (already in use), and can be example; “bank.na”, “money.na”, “food.na”, etc.
There are currently more than 200 million domain names registered globally, and .NA could capture at least 2% of that to generate about 2 million of new registered .NA domain names. The potential customers who would be interested in registering the .NA domain name could be the current owners of .com domain names, who most of them would register .NA domain names in order to protect their online branding and identity. Other users could register their .NA domain names for their new online branding and identity needs.
If the pricing of the .NA domain name is set at the minimum of at least US$15 per each new registered .NA domain name and for the annual renewal fee of the same price amount, then that could generate about US$450 million annually.
There are however fees for administering and managing Top-Level Domains. The Internet Corporation for Assigned Names and Numbers (ICANN) which is responsible for managing the Internet Protocol address spaces (IPv4 and IPv6) and assignment of address blocks to regional Internet registries charges a certain fee per each registered and renewed domain name. Likewise, VeriSign which operates two of the Internet’s 13 “root servers” which are identified by the letters A-M and also manage a database for the domain name registry also charges a certain fee for their service.
And that does not include the fee for the Registrar, an organization accredited by both ICANN and generic top-level domain registry (gTLD) to sell gTLDs and/or by a country code top-level domain (ccTLD) registry to sell ccTLDs and to manage the reservation of Internet domain names in accordance with the guidelines of the designated domain name registries and to offer such services to the public.
Let’s take for example, that per each .NA new domain name registered or renewed, that US$1.85 should go to the Republic of Namibia’s Ministry of Education, with at least 2 million .NA domain name registered, that will be about US$3.7 million (N$27 million) per year for the next 20+ years or about N$533 million in total, per a possible signed Agreement, and that’s money that the Ministry of Education could use to help revamp and upgrade Namibia’ schools or other educational infrastructure.
I’m teaming up with a powerful Consortium of Namibians to take over the management of the .NA ccTLD and develop it to offer .NA domain name for registration worldwide and help generate some serious cash for the Namibia’s Ministry of Education, which I certainly know that the Ministry urgently need to build new schools, revamp and repair schools. If you don’t believe me, go drive around and look at some schools especially those in rural areas in Namibia.
The .NA ccTLD is assigned to the Republic of Namibia, as its Internet country code, and not to an individual body. Hence it should be developed to benefit all of the Namibian people, not for individuals to solely benefit from it.
I’m currently talking with some of the world’s largest domain name Registrars such as GoDaddy, Network Solutions, VeriSign, eNom, etc., to partner up with our Consortium for the development and management of the .NA ccTLD, and more than N$27 million, as the first installment, could be instantly paid to the Namibia’s Ministry of Education upon the signing of the Agreement for managing Namibia’s .NA ccTLD.
In our current ecosystem development, Groot, we are looking at all viable options, which will add great value to Namibia. Thankfully, the Government of Namibia, under SWAPO, has already setup and developed favorable infrastructure and institutions conducive to good business environment, and it’s up to us, the Namibians, to become more innovative and entrepreneurial, and develop tools and services that will help exponentially improve Namibia’s economy, sustainable employment creation, and help improve the well-being of all the Namibians. So, let’s make it happen for Namibia.
If you are a Company interested in the opportunity to partner with us in managing and administering the .NA ccTLD, please email me now at firstname.lastname@example.org.