Having a Hard Time Deciding on the Brand Logo Design

Shawn is a very talented industrial designer who simply took a picture of my mom and designed it as a brand logo for our new line of stainless kitchenware products, and this is what he has come up with, and now I am now having a hard time deciding between these designs.

Of course, any good designer can deliver whatever the project manager wants, but the ultimate output depends on the project manager. If the project manager is lousy and tasteless, then the final product will be awful as well. I’m a perfectionist, and I just hope I get this one right.


From the Back of the Napkin Idea to a Fully Functional Product Development

On this project for Ray Steele Inc., through my company, Leticia Industries Ltd., I took the idea, which was just what you call “the back on the napkin idea”, and then I developed it, initially by arranging and screening prospective industrial designers from around the world.

I ended up selecting a talented industrial designer, Shawn  from Santiago, Chile. Selecting an outside designer for any product is like finding a needle in a haystack. I then consistently worked with him, by providing him with everything needed such as the product concept, functionality for the final output, mechanical function, conceptual design, white papers for instructional manual, and stick to the preset timeline and the budget to develop a cool, market-ready final product output, which turned out to be awesomely lean, compact, and fantastic, as seen far below.

Most inventors have ideas but they lack the knowledge and experience, let a lone the skills and creativity needed to develop and bring their invention ideas to life. That’s where people like myself step in to help them develop and bring their invention ideas, any idea from just an idea to a fully functional, well crafted, awesomely designed and ready for manufacturing, marketable, ready for retail store sales.

Any project manager can work with any designer, but if the project manager has no good taste, no creativity, no technical ability, then no matter how good and talented the designer could be, then the final out put would simply be lousy, ugly, and awfully redundant, which no one would want to buy and or use.

My task on this project, was literally to help a dear friend; by taking his invention idea and help him develop it. I worked with him, helped him pick the Company name, find a logo designer and worked with the logo designer to design the company logo as seen far below. Then I helped him with setting up and organizing the Company, trademark and patent issues, and thereafter develop the idea from a piece of paper to the final product output as some of the images are outlined below.

The next step was to arrange and screen a suitable and qualified manufacture in China. This too is a daunting task. Finding the right manufacture is as just as awful as finding the right industrial designer. However, for an experienced professional, it took me only less than 2 hours to find the manufacture in China. Now, it’s manufacturing time and within the next few weeks, you may find Ray Steele Inc. products at your local Home Depot or Lowes.

The whole process, developing the idea to the final design output took exactly 35 days. It’s on time and under budget.

Ray Steele Everlast Paint Brush Protector




Ray Steele Everlast Paint Roller Protector




Company Logo

Ray Steele Inc

Product Development

If you have an idea for any kind of product, and you need help to develop it into a fully functional marketable product, then please contact me at simon@(at)leticial.com or contact me at Leticia Industries Ltd. Let me and Leticia Industries Ltd help you with your product idea.

Webware Finally Credits TechCrunch

I recently wrote on here about Webware kind of living in the shadow of TechCrunch on nearly every story they report. But, the good news thereafter is that Webware seems to have heeded my writing, that today in their Daily Tidbits, they finally credited TechCrunch on their report that, “Charles River Ventures, a venture capital fund that focuses on Web start-ups, and is trying to find a hot company through Facebook”.

It’s good to see Webware finally crediting TechCrunch on their tech news reporting, because for a while now, all they have been doing is report on whatever TechCrunch reports without at times crediting TechCrunch, and that was kind of boring and annoying, not to say, lack of news reporting and creativity.

Speaking of Facebook hot Apps, I am working to launch, Wrisen, which is poised to be one of today and tomorrow’s hot and fast growing social apps on Facebook, MySpace, Bebo, Hi5 and other social networking properties.

Due to launch in January 2009, Wrisen is poised to be the emotional comforting social application for everyone including pets anywhere, but with an actual revenue business model, and is not mostly depended on sometimes under-performing social revenue ads.

FOX Secret Millionaire

Secret Millionaire is a reality TV show on Fox. I have never watched it until today. It is actually a great show. It’s really an amazing show.

In all the reality shows out there right now and in recent years, Secret Millionaire, is probably the best show out there now, because it’s reaching out to real people, through other people who’ve made it in life, to make a real difference in the life of those who are doing extra ordinary things to help others.

But one thing that is even better, the show features one of the characters, Gurbaksh Chahal, whom I have just come to learn more about, just today. The following is Chahal’s brief bio that I copied from the Secret Millionaire web site.

Like other successful entrepreneurs out there, G inspires me. His family’s history coming to America from India inspires me even more.

“A technology entrepreneur, Gurbaksh Chahal, also known as ‘G,’ left high school at age 16 to form Click Agents, an internet advertising company, which he sold two years later for $40 million. In January 2004, Chahal launched BlueLithium, a company focused on the next generation in online advertising, and just over three years later, BlueLithium was sold to Yahoo! for $300 million. Now, at 26 years old, Chahal is set to debut his third company, gwallet.com, and has written a memoir, titled “The Dream,” to be released later this year.”

Chahal’s personal web site is at www.chahal.com.

Wrisen, a New Facebook App to Help Users Remember Their Loved Ones


Within just a few days, I am going to launch my new social application on Facebook.

Wrisen is designed to enable social networking users to create, share, and browse profiles for all their passed loved ones, both humans and pets.

Users will post their loved ones’ photos and videos, personal and work history, talents and accomplishments, as well as eulogies, condolences, and memorial gifts to honor, remember, celebrate, and cherish their lives and memories, forever.

The version for MySpace, Hi5, Bebo, and Friendster will follow after I launch Wrisen on Facebook. See the Wrisen demo at Facebook now at this temporary link at http://apps.facebook.com/wrisenbook. When it’s launched, the permanent link will be announced on this blog.