Does It Matter that Former Yahoo Exec Brad Garlinghouse Has Joined AOL?

TechCrunch reports that former Yahoo Executive Brad Garlinghouse has joined AOL. But does that cause to help AOL?

Nope, not even a little. It won’t help make a difference with AOL. Brad would have been better off if he had joined either LinkedIn, Facebook, or Twitter (or even my next project Welated.com or Laatie.com).

AOL as a brand has lost its mojo. The only difference would be if AOL changes its name and brand to something else other than AOL, and completely revamp its business model and focus.

Even for someone to still has an email address @aol.com seems so a hundred years ago, and if you still have an @aol.com email address, that may even likely cause you not having anyone taking you seriously, because that’s so a century ago, it’s like carrying around and listening to a walk-man while everyone else is listening to an iPod, plus nothing new or really good has been coming out of AOL as a company lately.

The solution for AOl is; change the name from AOL to something else, bring in new management as it’s doing now and get rid of all the old ones, and then rebrand and refocus the business model, but keep the AIM solutions, that’s the only way out for AOL.

An IPO for AOL without doing any of the above will likely to be a disaster in terms of stock and company value both in the short and long run.

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