A slogan, a mantra, is the salt and pepper for any and your organization. It’s what people everywhere remember when they see your company name or products, anywhere.
Your slogan, mantra statement must be short; three words max, and must be even simpler for anyone to remember and recognize it and associate it with your company, employees, brand, and products. This is the slogan you embedded in all your ads and wherever else your company’s name appears.
Watch this video by Guy Kawasaki, fast forward to 6:20 on the video, and listen to Guy Kawasaki defines a mantra statement and his recommendation on what to do to come up with a cool slogan.
Who’s Guy Kawasaki? He is the fool who once turned down the CEO job-interview for Yahoo! He’s one of the most revered Silicon Valley’s executives and founder and managing director of Garage.com.
Here are our two slogans:
RentersQ – “Before You Rent”.
Gatepedia– “The Online Branding”.
What’s your business slogan? How effective is it? Let me help you, create the most effective and brandable slogan, a mantra statement, for your organization.