FDA Asks Groups to Consider Food Labels

General Mills Inc. (GIS) and Kellogg Co. (K) announced a while back that they will begin publishing symbols that summarize complex nutritional information for their breakfast cereals. In doing so, they hope to steer harried grocery shoppers toward healthier choices.

This similar scheme has been syndicated by government regulators in Britain, Sweden and elsewhere to provide shoppers with complete nutritional information at the point of sale.

However, in the United States, corporations have been left by the government to decide for themselves on whether or not to profile their products with complete nutritional information, which leaves uniformed consumers on how or what not to eat.

Ethics of the corporations in the United States are in question here, whether or not they would want to compete among each other in providing the consumers with complete, factual and accurate nutritional information, which will eventually enable the consumer to make informed but discriminative decision at the point of sale.

Consumers will benefit if companies in the U.S. follow this scheme, because each individual person would be able to buy and consume what each thinks is healthier.

However, in doing so, the system may enact shopping discrimination among shoppers, as each shopper may easily select what to buy or not based on the emblazoned nutritional information.

And, this will further leave out some products that may not be considered healthy by some, and thus may put the economies of some companies at risk to the point of not meeting their sales revenue quotas to meet their operating expenses, which this may result in employee layoffs.

As the Food and Drug Administration (FDA) analyzes on how to institute this scheme, further questions should be asked on what products and to what extend companies would be required to emblazoning nutritional information on their products.

More information about this subject is available at the following links found at the FDA web site at http://www.fda.gov/opacom/backgrounders/foodlabel/newlabel.html and http://www.cfsan.fda.gov/~dms/foodlab.html.


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