What Makes a Good Business Slogan?

A slogan, a mantra, is the salt and pepper for any and your organization. It’s what people everywhere remember when they see your company name or products, anywhere.
Your slogan, mantra statement must be short; three words max, and must be even simpler for anyone to remember and recognize it and associate it with your company, employees, brand, and [...]

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What Makes a Good Mission Statement?

Every company every where is supposed to and must have a mission statement, which is the heart of the business’s vision and  the guide of its operation, as a whole.
But how can you come up with a good and captivating mission statement? Most large companies spend thousands of dollars paying ad and marketing agencies to develop and craft their [...]

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The Better Way to Design Your New Logo

It’s a fact that your logo is the face of your company, your corporate identity and brand and it is the very first thing that your customers and audience recognize, remember and associate you with what you do and your product offerings.
But getting a logo designed is the hardest task, and companies spend tens of [...]

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